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Assurex Health is a personalized medicine company that helps clinicians determine which psychotropic, ADHD, or pain medication may work best for their patients. The company was founded in June 2006 to license and commercialize personalized medicine technology of Cincinnati Children’s Hospital Medical Center and Mayo Clinic. GeneSight is a clinically focused technology developed by Assurex Health that measures and analyzes important genomic variants affecting the metabolism and response to behavioral health medications in individual patients. These laboratory-developed genomic tests serve as a clinical treatment support tool for physicians, providing objective genetic-based patient information in advance of making a medication decision. Knowing a patient’s genetic profile and having it available in a clear and easy to interpret report can help care givers understand which medications the patient could metabolize properly and help inform treatment choices unique to each patient.