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Prasco, Inc. is a pharmaceutical company whose focus is to find and fill unmet needs in pharmaceutical product sourcing, development, production, and marketing. Prasco uses its experience with branded and generic medicines to work with major pharmaceutical manufacturers to optimally extend the lifecycle of select branded products faced with current or near-term generic competition. This model calls for Prasco to market those products as Prasco Authorized Generics under the Prasco label, and share profits with the brand company. Pharmacists can save time by simply explaining to patients that the brand and the Prasco Authorized Generic are identical. This can reduce explanations about product characteristics such as size, dosage, strength, quality, performance, color, shape, taste, mouth feel, active and inactive ingredients.