Picanova Launches U.S. Operations Hub in Obetz

Global Customization Leader to Create 246 Jobs with New Production Facility

Company Name: Picanova Inc.

Location: Obetz

Site Region: Central

Country of Origin:

• Country: Germany
• Region: Europe

Industry Sector: Information Services and Software

Company Profile: Picanova Inc. is a U.S.-based company and wholly owned subsidiary of The Customization Group (TCG), headquartered in Cologne, Germany. TCG is a global pioneer in print-on-demand mass customization, serving customers in more than 170 countries through its portfolio of e-commerce brands. The group operates production facilities in Poland and Latvia, as well as Phoenix, Ariz., and fulfills millions of personalized photo products and lifestyle items annually.

Company Website: https://www.thecustomizationgroup.com/

Project Summary:

• Type of Project: New Location
• Jobs:
  • Jobs committed: 246
  • Jobs retained: 0
• Capital Investment: $2,750,000
• Timetable: The company is hiring immediately, with operations slated to begin in Q3 2025.

Company Need:

Picanova was seeking a new location to strengthen its presence in the North American market. The project represents a significant step forward for its ability to deliver high-quality, customized photo gifts to its customers. By leveraging advanced technology and supply chain advantages, optimizing workflows, and committing to sustainability, the company is poised to enhance its production capacity and market position.

Testimonial:

“Our expansion into the Columbus Region is a major milestone for our North American operations. With this strategic move, we’re not only strengthening our U.S. presence, but also creating high-quality jobs and significantly improving delivery speed and service for our American customers.”

– Philipp Mühlbauer, CEO of The Customization Group

Why Ohio?

Picanova said the new Ohio hub will streamline delivery, enhance service for U.S. customers, and anchor Picanova’s long-term growth in the region. Tech is one of Ohio’s fastest growing industries with expertise in sectors including artificial intelligence, cybersecurity, IoT, Semiconductors, analytics, and more.

Collaborators:

• JobsOhio
• The Ohio Department of Development
• One Columbus
• City of Obetz