The Chef’s Garden
The Chef’s Garden Quickly Pivots Business to Stay Sustainable During COVID-19
Published: Fri May 14 2021
Ohio is home to a lot of hidden gem companies that are innovative and fascinating but often pass under the radar. Among them is a small agricultural company that has been sought out by some of the biggest names in the food industry including four- and five-star restaurants and other establishments in all 50 states and 17 countries. Even Walt Disney World has turned to this small business for its produce.
The Chef’s Garden is a woman-owned business that has been delivering vegetables, microgreens, and herbs with optimum quality, flavor, nutrition, and shelf life to the world’s best professional chefs for over 30 years. With over 150 employees, the Chef's Garden employs traditional farming methods combined with innovative technology to stay on the leading edge of the produce business. Innovation is a guiding principle at the farm as the company continuously develops new product sizes, colors, textures, and flavors.
A Pandemic-Driven Need to Pivot
When the COVID-19 pandemic hit and restaurants were forced to close, the company made a pivot to e-commerce sales and at-home customers. The Chef's Garden launched a subscription box in April 2020 on its website. The company saw an opportunity to grow this business during the pandemic and beyond. To do so, it needed additional training in digital marketing for the new product. Its goal was to increase e-commerce sales by 50% in 2021.
Setting the Chef’s Garden Up for Ongoing Success
The Chef’s Garden is critical to the local economy. The company’s potential for growth in a new line of business, strong financial track record, and solid and visionary leadership, made it an ideal recipient for the JOIG.
Created in July 2020 as part of JobsOhio’s COVID relief programming, the JOIG provides targeted funding for small- and medium-sized businesses in distressed areas or businesses owned by underrepresented population groups, including women. This funding assists all Ohioans looking to grow their business so the state’s economy can recover faster and remain stronger.
With this funding, the company can invest in its team and have the capability to hire additional employees.
The Chef’s Garden has a long-term goal to gain corporate clients that want to purchase products to support employee wellness initiatives, including prescribing vegetables as medicine. Additionally, it is prioritizing ongoing research and development work that details the science of how their vegetables are more nutritionally dense.
Pivoting from chefs to consumers in our marketing efforts, as a result of COVID, took being flexible in our messaging and learning new ways to engage a new audience. For many years we believed in word-of-mouth within the chef industry. The home market is much different in the sen
- Barbara Jones -
Co-Owner / The Chef’s Garden