Why Crocs Relocated a Key Distribution Center to Ohio
Published: Wed Jun 28 2023
Maybe you’ve seen them or maybe you own them, but either way there’s a good chance you’re familiar with Crocs’ iconic clogs. Crocs, Inc. is one of the world’s 10 largest non-athletic shoe brands, known for its light, soft and flexible footwear. Since the company started in 2002, it has sold more than 700 million pairs of shoes. As the company continues to create comfortable shoes and Jibbitz charms allow every customer to personalize their footwear, Crocs’ business continues to boom.
This growth has provided an opportunity for Crocs to reevaluate its distribution network to ensure key business needs were being met, including prioritizing customer reach across the U.S. while maximizing workforce efficiencies. Crocs determined that by centralizing its main distribution center, it could significantly increase speed-to-market capabilities for wholesale customers and e-commerce consumers.
In November 2019, Crocs opened a new 550,000 square foot distribution center in Dayton, Ohio, near the Dayton International Airport. The Dayton facility replaced its previous main distribution center in California and is approximately 40% larger. The distribution center employs around 150 full-time employees.
Crocs values the quality partnerships it has made in Ohio, which reinforced the company’s decision to invest in the state. To help make the relocation process smooth for the company, an economic development team made up of the Dayton Development Coalition, Montgomery County, the city of Dayton, the Dayton International Airport and JobsOhio were highly engaged throughout the process.
“The relocation of our U.S. distribution center to Dayton positions Crocs to meet the high and growing demand for our footwear. This larger, brand-new facility provides access to enhanced capacity, greater automation and a vibrant talent pool, allowing us to support business growth.”